ZEISS is back with a new own camera. A new masterpiece.

The concept of the campaign was to represent the flow that makers, artists and creatives get into when they are in their element. Deep work. The tunnel. You can call it what you like. Those who know it will understand it.

And it is precisely to this flow that the ZX1 fits like no second camera. Because it has all the features to keep you in your flow. From taking the photo to editing it to publishing it – online, of course.

The ZEISS ZX1 premiered at Photokina 2018 with a first piece of content about street photographer Eric Veloso from Vancouver. For one year we accompanied various creative personalities and had photographers test the camera. And then everything went live as an integrated campaign when the camera was launched.

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