A campaign for VOLVO Car Switzerland in the Swiss ski resort Engelberg with the overriding idea:
The Swedish car manufacturer is at home where others only test their new cars for winter suitability.
Here you can see a best-of. A pop cultural side blow to the popular US series “Game of Thrones” was a must.
Here the fans waited 8 seasons long for winter to come.
HL 1: Entire series are about winter coming. For us it was never gone.
HL 2: Mother Holles‘ company car.
HL 3: What do we Swedes do 7 months a year in snow and darkness? Build such cars.
HL 4: Outside your Volvo, snow can be slippery and dangerous.
A mobile quiz app with a competition completed the campaign and made Engelberg a Volvo-dominated location.
