A campaign for VOLVO Car Switzerland in the Swiss ski resort Engelberg with the overriding idea: The Swedish car manufacturer is at home where others only test their new cars for winter suitability.
Many outdoor ads and activation measures as well as a mobile quiz app with a lottery made Engelberg the Volvo-dominated resort.
Here you can see a best-of of the ads. A pop cultural side blow to the popular US series Game of Thrones was a must. Here the fans waited 8 seasons long for winter to come.
HL 1: Entire series are about winter coming. For us it was never gone.
HL 2: Mother Holles‘ company car.
HL 3: What do we Swedes do 7 months a year in snow and darkness? Build such cars.
HL 4: Outside your Volvo, snow can be slippery and dangerous.