Hertha BSC Case “First League set in stone”.
In the summer of 2012, Hertha was dropped from the Bundesliga. A tough time began. For everyone who supported the team. But with the help of the fans, the club celebrated its comeback a year later! NIKE and Hertha thought:
It was time for a commitment to the most loyal fans – engraved in the stone of Berlin’s Olympic Stadium. The HERTHANER logo was created. The team made the start and presented it proudly on the last match day. The fans followed soon after.
In the stadium and on social media. Here they showed the world their true colors.
Then came the highlight of the team’s entry into the top division. NIKE and Hertha celebrated the #move up to the 1st division with an exclusive Herthaner collection.
But that’s not all: the most popular fan among all committed Facebook Herthaners on the first match day received a very special NIKE edition – the Herthaner collection in the ultimate Collectors Box made from the stone of the Olympic Stadium. Handmade and limited. In front of 64,000 fans, the move into the top class with hammer and chisel was finally completed.
