Apple Pay has the double-click. Samsung Pay has the swipe. For the launch of Samsung’s mobile, cashless payment service in Germany, we are drawing attention to this subtle and yet so simplifying difference. Especially in times of COVID-19 pandemic, the new payment app experienced a real boom in 2020.
We were not only allowed to develop the campaign and make the SWIPE a HYPE, but also designed the look of the virtual Samsung Pay credit card.