THE BLIND SEE MORE
Discovering Hands – an initiative using blind woman as tactile examiners, who can spot breast cancer twice as accurately as doctors. A breakthrough business idea that needed to become famous, accessible and turned into a franchise.
A cooperative project of KW43 BRANDDESIGN Düsseldorf and Grey Germany.
LIA 2018 Gold in Medical: Innovation
CANNES Shortlist: Sustainable Development Goals
NY Festivals 2019 Shortlist x2: Activation & Engagement: Best Use – Brand and Avant-Garde/Innovative – Product
Gerety Awards 2019 Bronze – Health Cut – Alternative