Germans are recycling world champions. If only. Even 30 years after the introduction of a waste separation system, very few people know what belongs in which bin. Incorrect waste separation is one reason why only 15.6% of plastic packaging can be recycled today. Tips for the bin from Aldi is a set of simple separation instructions. The design uses Aldi products as an educational resource. Self-explanatory graphics show exactly what belongs in which bin. For better separation, more recycling and for less plastic waste on our planet.

D&AD 2020: Wood Pencil / Graphic Design / Integrated Graphics
ADC Global: Merrit 

NY Festival: 4 x Shortlist