Targobank Case
The 2008 financial crisis changed the world. Especially the world of financial institutions. A bank made a fresh start. First as a brand: Bye Citibank – hello Targobank! Then as a bank with new employees and a corresponding recruiting campaign. And finally it also made a new start with the people: with a campaign at eye level.
What was also created during this time: the name for the Targbobank loan – DER WIE FÜR mich GEMACHT KREDIT. Which still runs and runs and runs. If only I had secured the rights to it back then … Sigh!
