A feeling of freshness and scent have always contributed to well-being. Reloading the classic German Lenor claim ‚I feel good in Lenor‘ and giving it new relevance, especially for German laundry rooms, was an exciting task.
And a novelty for the P&G universe: No demo! No proof in the laboratory or other substitute liquids. No exaggerated advertising nonsense. Just a kind of dream sequence, a quick Guy Ritchie-esque zoom-in and a few fresh flowers. Miley Cyrus would love it – if she didn’t want to buy herself flowers all the time.
Last but not least: Additionally, I also had the chance to work even closer with the wonderful cast (no smell) and had the great opportunity to direct the social media assets for the campaign.